A live role
Senior Lifecycle Marketing Manager
from GitLab · read the original and apply on their site
Remote, Canada; Remote, United States
Our take: The real work here is building and endlessly testing automated email journeys that turn free and trial users into paying customers, in tight partnership with growth, sales, and data teams.
If you love turning product signals and audience data into email journeys that actually move people from free to paid, this is your channel to own. You will build, test, and scale lifecycle programs at a company where email is one of the sharpest tools, working alongside growth, sales, and data teams who care about getting the details right. Bring your curiosity for what makes users activate and your instinct for the words that convert.
Needs
- data-driven analysis
- copywriting campaigns
- automating journeys
- cross-team coordination
- testing and iterating
Rewards
- measurable conversion
- visible program impact
- scaling what works
- driving revenue
Demands
- attention to detail
- constant collaboration
- quality assurance
- planning campaigns
Grows
- lifecycle strategy
- email best practices
- conversion persuasion
- audience analysis
Values
- user obsession
- learning through testing
- craft in detail
- remote first
Drains
- endless qa checks
- cross-team handoffs
- email html troubleshooting
Would you love this work?
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