A live role
Staff Lifecycle Marketing Manager
from GitLab · read the original and apply on their site
Remote, Canada; Remote, US
Our take: The real work here is owning the lifecycle email strategy for prospects while staying hands-on across copy, segmentation, testing and data, and setting the standard for how a whole team treats email.
If you genuinely live and breathe email, this is a role where you get to own the whole lifecycle story for prospects, from segmentation logic to the words that actually land. You will be hands-on across copy, testing and Marketo journeys while also setting the standard the team follows, all backed by data you trust. It suits someone who loves seeing engagement numbers move and wants real input into how a growing revenue channel gets built.
Needs
- lifecycle strategy
- copywriting campaigns
- automating journeys
- data analysis
- audience segmentation
- cross-team work
Rewards
- teaching best practices
- shaping the programs
- measurable revenue impact
- setting the standard
- moving prospects along
Demands
- ruthless prioritising
- cross-functional coordination
- communicating insights
Grows
- experiment design
- email domain mastery
- funnel and market reading
- performance forecasting
Values
- rigour with data
- user obsession
- high ambition
- remote working
- learning culture
- real ownership
Drains
- endless QA cycles
- localisation across markets
- html email troubleshooting
Would you love this work?
See how what you love doing lines up with this role - it takes about ten minutes to find out.
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